Leith Car Hire Privacy Policy

Data Collection Overview

We gather and manage various categories of personal information, including:

How We Handle Your Data

Your personal information is used for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. Our team coordinates the collection and return of vehicles efficiently. We also manage payments, deposits, and any additional charges associated with your rental.
• Customer Communication (Contractual Obligations and Legitimate Interests):
  • Delivering reservation confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any adjustments to our services or policies.
• Marketing Consent and Legitimate Interest Practices:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement through Legitimate Interests:
  • Evaluating website interactions to refine user experience and site performance. Conducting assessments to improve our vehicle selection and service offerings.
• Legal Compliance and Obligations:
  • Meeting legal, regulatory, and tax obligations. Safeguarding against fraud and securing service integrity. Addressing disputes and upholding our terms and conditions.

Information Exchange

Your Personal Information Sharing

• Partnering Service Providers: We collaborate with third-party partners, including payment processors and IT support services, to facilitate our operations. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no internet transmission or electronic storage method can offer absolute security.

Data Retention Policy

We retain your personal information solely for the duration needed to achieve the purposes it was collected for, including compliance with legal, accounting, or reporting obligations. The length of retention varies based on the specific type of information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law

• Accessing Your Information: Obtain a copy of your personal information on file.

To exercise your rights, contact us using the information below.

Cookies and Tracking Technologies

Our website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences in your browser settings to control how we use this technology.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be shared on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we handle your information.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: